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Privacy policy

Basic information on data protection

SPONSER SPORT FOOD AG takes the protection of your privacy and your personal data very seriously. We would like to state at this point that compliance with the statutory data protection provisions and responsible handling of personal data is a matter of course for us. This privacy policy provides information about the nature, scope and purpose of the processing of personal data within our online offering and the websites, functions and content associated with it, as well as external online presences such as our social media profiles.

Therefore, please take note of the information below:

Responsible entity

Fürtistrasse 5
CH-8832 Wollerau SZ
T +41 (0)43 888 18 18
F +41 (0)43 888 18 00

Data protection officer: Paul Hiestand

(In the following this is partly referred to as website operator)

Access data

Based on our legitimate interest, we collect data about accesses to the website and store them as "server log files" on the website server. 

The following data is logged in this way: 
• Visited website
• Time at the time of access
• Amount of data sent in bytes
• Source/reference from which you came to the site
• Browser used
• Operating system used
• IP address used
• Files retrieved from the website 

The server log files are stored for a maximum of 7 days and then deleted. The data is stored for security reasons, e.g. to be able to clarify cases of abuse. If data must be retained for evidentiary reasons, it is exempt from deletion until the incident has been finally clarified.

Reach measurement & cookies

In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products and filter systems or for market research, we use so-called cookies on various pages. Cookies are small files that are stored on your terminal device. This serves to protect our legitimate interests in an optimized presentation of our offer, which are outweighed by our interests. This website uses cookies for pseudonymized reach measurement, which are transmitted to the user's browser either by our server or the server of a third party. Your browser accesses these files. The use of cookies increases the user-friendliness and security of this website.

If you do not want cookies to be stored on your terminal device for range measurement, you can object to the use of these files here: 

• Cookie deactivation page of the Network Advertising Initiative:;
• Cookie deactivation page of the US website:
• Cookie deactivation page of the European website:

Common browsers offer the setting option to not allow cookies. Note: It is not guaranteed that you will be able to access all features of this website without restrictions if you set the appropriate preferences.

Cookie Manager

To obtain consent for the use of technically unnecessary cookies on the website, the provider uses a cookie manager.

When the website is called up, a cookie with the settings information is stored on the end device of the user so that the request for consent does not have to be made on a subsequent visit.

The cookie is required to obtain legally compliant user consent.

You can prevent cookies from being installed by adjusting the settings on your internet browser.

Collection and processing of personal data

The website operator collects, uses and discloses your personal data only if this is permitted by law or if you consent to the data collection. Personal data includes all information that can be used to identify you personally and that can be traced back to you - for example, your name, e-mail address and telephone number. 

You can also visit this website without providing any personal information. However, in order to improve our online services, we always store access data to this website (without personal reference). This access data includes, for example, the file you requested or the name of your Internet provider. By anonymizing the data, it is not possible to draw conclusions about your person. Furthermore, we distinguish between the following types of data collection, whereby the following personal data is recorded on the basis of our legitimate interest in fulfilling our agreed service and optimizing our online offer: 

a) Collection of data via contact forms.
If you inquire via our contact forms, we collect the following data:

Salutation, first name, last name, company, street/number, zip code, city, country, phone number, email address.
This data is needed to be able to answer possible inquiries about our services or products in a dutiful manner.

b) Collection of data via direct e-mail inquiries
If you contact us by e-mail, your data will be stored so that we can use it to process and answer your inquiry. This data will not be passed on to third parties without your consent. 

c) Collection of data when subscribing to our newsletter
If you subscribe to our newsletter, we use the data required for this purpose or separately from your communicated data to regularly send you our e-mail newsletter based on your consent. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the described contact option or via a link provided for this purpose in the newsletter. After unsubscribing, we will deactivate your e-mail address. We require the following data in order to be able to send you the newsletter you have voluntarily subscribed to correctly and in a customer type-specific manner:

Salutation, gender, name, first name, email address, application-specific questions.

d) Collection of data when shopping in our online store (also includes the creation of user and guest accounts)
The following data is collected when shopping in our online store or when creating user and guest accounts:

Salutation, gender, surname, first name, billing and delivery address, email address, shopping cart/order, payment variant/details, watch list, language settings.

e) Handling of comments and contributions
If you leave a possible post or comment on this website or our social media profiles, the IP address will be stored. This is done due to our legitimate interests and serves the security of us as a website operator: because if your comment violates applicable law, we can be prosecuted for it, which is why we have an interest in the identity of the comment or post author. 

Shopify store software

We use “Shopify” to host our shop system, to present our offers and for the processing of contracts.

The legal basis is Art.  6 para. 1 lit. b) GDPR (contract initiation/contract processing).

„Shopify“ is the service of a group of companies consisting of the companies Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., Shopify (USA) Inc., Shopify Commerce Singapore Pte.  Ltd., and Shopify International Limited.

Insofar as we are located in the European Economic Area (EEA), processing is carried out by Shopify International Limited, Victoria Buildings, 2nd  floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, hereinafter referred to only as „Shopify“.

However, due to the interconnection of the companies, it cannot be ruled out that processing will also take place in Canada and the USA, i.e. outside the EEA.  However, when the data is transmitted to Shopify Inc., Canada, an appropriate level of data protection is guaranteed by the adequacy decision of the European Commission.

Shopify processes the following data on our behalf:

Name, billing and, if applicable, delivery address, email address, payment details, possibly company name, possibly telephone number, IP address, information about orders, information about the shops supported by Shopify that you visit, as well as information about your device and your internet browser.

In addition, Shopify offers further privacy information at

Amazon Web Services

We host our website on AWS. The provider is Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, 1855 Luxembourg (hereinafter: AWS).

When you visit our website, your personal data is processed on the servers of AWS. In the process, personal data may also be transmitted to the parent company of AWS in the USA. The data transfer to the USA is based on the EU standard contractual clauses. Details can be found here:

For more information, please see AWS's privacy policy:

The use of AWS is based on Art. 6 (1) lit. f DSGVO. We have a legitimate interest in the most reliable presentation of our website. If a corresponding consent has been requested, the processing is based exclusively on Art. 6 (1) lit. a DSGVO; the consent can be revoked at any time. 

jQuery CDN

We use the service jQuery CDN, a Content Delivery Network („CDN“), on our website to optimise the retrieval speed, the design and presentation of the content of our website on different devices. 

This is a service of the jQuery Foundation, hereinafter referred to as „jQuery“. jQuery is distributed for the JS Foundation via the StackPath CDN.

In order to be able to deliver the content of our website quickly, the service uses so-called JavaScript libraries.  Relevant files are loaded from the CDN server if they are not already available in your browser cache when you visit another website.  In the case of a connection to the CDN server, your IP address is recorded.  It cannot be ruled out that a connection will be established to a server outside the EU.

The legal basis is Art.  6 para. 1 lit. f) GDPR. Our legitimate interest lies in speeding up loading times and protecting our website, as well as in analysing and optimising our website.

To totally prevent the execution of jQuery’s JavaScript code, you can install a so-called JavaScript blocker, such as or . If you were to prevent or restrict the execution of the Java Script code, this can mean that for technical reasons not all the content and functions of our website may be available.

Use of social media plugins from Facebook

Due to our legitimate interest in the analysis, optimization and operation of our online offer (within the meaning of Art. 6 para. 1 lit. f. DSGVO), this website uses the Facebook social plugin, which is operated by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). The integrations are recognizable by the Facebook logo or the terms "Like", "Like", "Share" in Facebook's colors (blue and white).You can find information about all Facebook plugins via the following link:

Facebook Inc. complies with European data protection law and is certified under the Privacy Shield agreement:

The plugin establishes a direct connection between your browser and the Facebook servers. The website operator has no influence on the nature and extent of the data that the plugin transmits to the servers of Facebook Inc. You can find information about this here:

The plugin informs Facebook Inc. that you as a user have visited this website. There is a possibility here that your IP address will be stored. If you are logged into your Facebook account during your visit to this website, the aforementioned information will be linked to it.

If you use the functions of the plugin - for example, by sharing or "liking" a post - the corresponding information will also be transmitted to Facebook Inc.

If you would like to prevent Facebook. Inc. linking this data to your Facebook account, please log out of Facebook before visiting this website and delete the stored cookies. Via your Facebook profile, you can make further settings regarding data processing for advertising purposes or object to the use of your data for advertising purposes. 

You can access the settings here:

What data, for what purpose and to what extent Facebook collects, uses and processes data and what rights and settings options you have to protect your privacy, you can read in the privacy policy of Facebook. You can find them here:

Use of the Facebook tracking pixel

This website uses the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

With the help of the Facebook pixel, we can track the effectiveness of our Facebook ads by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of data by Facebook takes place within the framework of Facebook's data usage policy: You can find specific information and details about the Facebook pixel and how it works in Facebook's help section: You can opt out of the collection of ads by the Facebook pixel. To set which types of ads are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: The settings are made platform-independent, which means that they are applied to all devices, such as desktop computers or mobile devices.


To advertise our products and services as well as to communicate with interested parties or customers, we have a presence on the Instagram platform.

On this social media platform, we are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.

The data protection officer of Instagram can be reached via this contact form:

We have defined the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the reciprocal obligations, is available at the following link:

The legal basis for the processing of the resulting and subsequently disclosed personal data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales, and promotion of our products and services.

The legal basis may also be your consent per Art. 6 para. 1 lit. a GDPR granted to the platform operator. Per Art. 7 para. 3 GDPR, you may revoke this consent with the platform operator at any time with future effect.

When accessing our online presence on the Instagram platform, Facebook Ireland Ltd. as the operator of the platform in the EU will process your data (e.g. personal information, IP address, etc.).

This data of the user is used for statistical information on the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes as well as for the creation of user profiles. Based on these profiles, Facebook Ireland Ltd. can provide advertising both within and outside of Instagram based on your interests. If you are logged into Instagram at the time you access our site, Facebook Ireland Ltd. will also link this data to your user account.

If you contact us via Instagram, the personal data your provide at that time will be used to process the request. We will delete this data once we have completely responded to your query, unless there are legal obligations to retain the data, such as for subsequent fulfillment of contracts.

Facebook Ireland Ltd. might also set cookies when processing your data.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Cookies that have already been saved can be deleted at any time. The instructions to do this depend on the browser and system being used. For Flash cookies, the processing cannot be prevented by the settings in your browser, but instead by making the appropriate settings in your Flash player. If you prevent or restrict the installation of cookies, not all of the functions of Instagram may be fully usable.

Details on the processing activities, their suppression, and the deletion of the data processed by Instagram can be found in its privacy policy:

It cannot be excluded that the processing by Facebook Ireland Ltd. will also take place in the United States by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025.

Use of Google (Universal) Analytics

This website uses the "Google Analytics" service due to our legitimate interests in optimizing and analyzing our online offering within the meaning of Art. 6 (1) lit. f. DSGVO the service "Google Analytics", which is offered by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses "cookies" - text files that are stored on your terminal device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.

Google LLC complies with European data protection law and is certified under the Privacy Shield agreement:

IP anonymization is used on this website. The IP address of the user is shortened within the member states of the EU and the European Economic Area and in the other contracting states of the agreement. Only in individual cases is the IP address initially transmitted unabbreviated to a Google server in the USA and shortened there. This shortening eliminates the personal reference of your IP address. The user's IP address transmitted by the browser is not combined with other data stored by Google.

As part of the agreement on commissioned data, which we as website operator have concluded with Google Inc., the latter uses the information collected to create an evaluation of website use and website activity and provides services associated with internet use.

The data collected by Google on our behalf is used to evaluate the use of our online offer by individual users, for example, to create reports on website activity in order to improve our online offer.

You have the option of preventing cookies from being stored on your device by making the appropriate settings in your browser. It is not guaranteed that you can access all functions of this website without restrictions if your browser does not allow cookies.

Furthermore, you can use a browser plugin to prevent the information collected by cookies (including your IP address) from being sent to and used by Google Inc. The following link will take you to the corresponding plugin:

Alternatively, by clicking on the link above (IMPORTANT: insert opt-out link), you prevent Google Analytics from collecting data about you within this website. By clicking on the above link, you download an "opt-out cookie". Your browser must therefore generally allow the storage of cookies for this purpose. If you delete cookies regularly, you will need to click on the link again each time you visit this website.

Here you can find more information about the use of data by Google Inc:

Google AdWords Remarketing

We use Google AdWords to advertise this website in Google search results and on third-party websites. If you have given us your consent to do so, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous CookieID and on the basis of the pages you have visited. After the end of the purpose and the end of the use of Google AdWords Remarketing by us, the data collected in this context will be deleted.

Additional data processing only takes place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.

Google AdWords Remarketing is an offer of Google LLC ( Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

You can revoke your consent at any time with effect for the future by deactivating the remarketing cookie. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings in this regard.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

The purpose of reCAPTCHA is to verify whether data entry on our websites (e.g. in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google. 

The reCAPTCHA analyses run entirely in the background. Website visitors are not made aware that an analysis is taking place.

The data processing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM.

For more information on Google reCAPTCHA and Google's privacy policy, please see the following links: and

Google Fonts

Our website uses Google Fonts to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our site.

When you access our site, a connection to Google is established from which Google can identify the site from which your request has been sent and to which IP address the fonts are being transmitted for display.

Google offers detailed information at

in particular on options for preventing the use of data.

Google Tag Manager

This website uses the Google Tag Manager. Through this service, website tags can be managed through an interface. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. Usage guidelines:

Use of YouTube Video Plugin

Third-party content is embedded on this website. This content is provided by Google LLC ("Provider").

Youtube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

For videos from Youtube that are embedded on our site, the extended privacy setting is activated. This means that no information from website visitors is collected and stored by Youtube unless they play the video. The integration of the videos serves to protect our legitimate interests in an optimal marketing of our offer, which are overriding in the context of a balancing of interests. The purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for protecting your privacy, can be found in the privacy policy of Google

Use of Hotjar

Our website uses a plugin from Hotjar Ltd (St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, "Hotjar"). This tool allows them to analyze the movements on our website using so-called "heat maps". It shows, for example, how far users scroll, which buttons they click and how often they do so. In addition, it is also possible to obtain direct feedback from website users with the help of the tool. This way, we get valuable information to make our website faster and more user-friendly. Hotjar allows us to track and analyze buttons, mouse movement, scrolling behavior, device screen size, device type, and browser information. We also receive information about your geographic location (country) and preferred language for viewing our website. Hotjar automatically hides areas of the website where personal information about you or third parties is displayed, so the tool cannot track it at any time. The use of this service is based on the legal basis of Section 6 (1) (f) DSGVO and serves the legitimate interest of designing our website to meet your needs. You can object to the processing of data at any time. To do so, you can use a browser extension that blocks tracking services or prevents cookies from being stored via your browser settings. You can also prevent Hotjar from collecting your data when you visit a Hotjar-based website by going to this page: and clicking 'Disable Hotjar'. For more information about Hotjar's privacy policy, please visit the following website:


We use in our store the offer "Getback" of adfocus GmbH, Theilerstrasse 7, 6300 Zug, Switzerland (hereinafter "Getback"), to inform our visitors about the open shopping cart by means of notifications. For more information on data protection and the cookies used by Getback, please refer to the website .

Voucher offers of Profity/Sovendus

In order to select a voucher offer that is currently of interest to you, we will transmit the hash value of your e-mail address and your IP address to Sovendus GmbH, Moltkestr. 11, 76133 Karlsruhe (Sovendus) in pseudonymized and encrypted form (Art. 6 para.1 f DSGVO). The pseudonymized hash value of the e-mail address is used by Sovendus to take into account any objection to advertising (Art. 21 para.3, Art. 6 para.1 c DSGVO). The IP address is used by Sovendus exclusively for data security purposes and is usually anonymized after seven days (Art. 6 para.1 f DSGVO). In addition, for billing purposes, we transmit pseudonymized order number, order value with currency, session ID, benefit code and timestamp to Sovendus (Art. 6 para.1 f DSGVO). If you are interested in a voucher offer from Sovendus, there is no advertising objection to your e-mail address and you click on the voucher banner displayed only in this case, we will transmit your title, name and e-mail address in encrypted form to Sovendus for the preparation of the voucher (Art. 6 para.1 b, f DSGVO).

For further information on the processing of your data by Sovendus, please refer to the online privacy policy at

Newsletter subscription

We offer you a newsletter, in which you will be informed about current events and offers. If you want to subscribe to the newsletter, you must provide a valid email address. If you subscribe to the newsletter, you agree to receive the newsletter and the explained procedures. The newsletter is sent by the shipping service provider Brevo, Köpenicker Straße 126, 10179 Berlin, Germany. Brevo is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. The data you enter for the purpose of receiving the newsletter is stored on brevo's servers in the EU.

If you do not want brevo to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

Brevo also enables us to subdivide ("cluster") newsletter recipients according to various categories. In doing so, the newsletter recipients can be subdivided according to the selection of the desired newsletters. In this way, the newsletters can be better adapted to the respective target groups. 

The processing of the data entered in the newsletter form is based exclusively on your consent. You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

After you have unsubscribed from the newsletter distribution list, your e-mail address will be deactivated by us or the newsletter service provider in order to prevent future mailings. This serves both your interest and our interest in complying with the legal requirements for sending newsletters. The storage is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more details, please refer to brevo privacy policy at:

Credit assessment by CRIF AG

We would like to draw your attention to the fact that payment history, in particular concerning undisputed claims and claims unpaid after the due date, as well as debt collection information and address data, if applicable, will be transmitted to CRIF AG in Zurich for legitimate use as credit information. CRIF will use the data to check your identity and creditworthiness and disclose them to authorized third parties. Payment histories may be analyzed by CRIF on the basis of mathematical-statistical calculation methods for automated decision-making, in particular for assessing a person's creditworthiness. More detailed information can be found at:

Rights of the user

As a user, you have the right to receive, upon request and free of charge, information about what personal data has been stored about you. You also have the right to have incorrect data corrected and to have your personal data processed restricted or deleted. If applicable, you may also exercise your right to data portability. If you believe that your data has been processed unlawfully, you may lodge a complaint with the relevant supervisory authority.

Deletion of data

Unless your request conflicts with a legal obligation to retain data (e.g. data retention), you have a right to have your data deleted. Data stored by us will be deleted if it is no longer required for its intended purpose and there are no legal retention periods. If deletion cannot be carried out because the data is required for permissible legal purposes, data processing will be restricted. In this case, the data will be blocked and not processed for other purposes.

Right of objection

Users of this website may exercise their right to object to the processing of their personal data at any time.

If you wish to have your personal data corrected, blocked, deleted or accessed, or if you have any questions regarding the collection, processing or use of your personal data, or if you wish to withdraw your consent, please contact the following e-mail address: (for the attention of the data protection officer Paul Hiestand).

Wollerau, August 24, 2023
Translated with (free version)